You understand how social networks work. Now make social networks work for your business. In this three part series, you’ll learn how to design a social media strategy for your business, how to monitor and interact with your customers online, and how to use free analytics tools to measure your social profiles’ effectiveness. ...Read More

CHICAGO LIVE! is a 60-minute stage show that brings the Chicago Tribune to life, featuring the people and stories making the news. Hosted by veteran reporter and author Rick Kogan, CHICAGO LIVE! is taped in front of a live audience on Thursdays at 7 p.m. for WGN Radio (720 AM). Ticket information as well as show recaps, podcasts, and behind-the-scenes photos and footage are available on chicagolive.com. After each show, the audience is invited to a 30-minute reception with the cast, crew and guests. Spring season lineup includes: May 10 - Ryan Chew, Superintendent Arnold Randall and Ryan DePauw, Andrew White, winners of the Chicago Tribune's 27th annual Illinois High School All-State Academic Team scholarship, and musical guest The Blisters. May 17 - Debra Ehrhardt, Dawoud Bey, David Hernandez and Street Sounds, and Ikram Goldman, Andy Thayer May 24 - Kelly Hogan, John Conroy, Laurel Bellows May 31 - Scott Lucas and The Married Men, Susan Messing, Zoe Demacela June 7 - Jessica Stockholder, Henhouse Prowlers, Tom Weinberg June 14 - David Ellis, Waco Brothers, Michelle Boone June 21 - Greg Bostrom, Garry McCarthy, Funkadesi June 28 - Art Shay, Billy Corgan Additional guests to be announced. Season Tickets: www.eventbrite.com/event/3420022379 4-Show Pass Tickets: www.eventbrite.com/event/3443903809 ...Read More

This intermediate seminar is divided into two parts. First, learn how to use free analytics tools to measure your social profiles’ effectiveness. Then understand how to create an internal social media policy to protect your business from both PR and HR crises. In this seminar, you will: ·        Use the free analytics tools built into the leading social networks ·        Generate more in-depth reports using Hootsuite, a free social media dashboard. ·        Understand your customers’ demographics, how they are finding your social profiles and what content most interests them ·        Design an internal social media policy to protect your business from both PR and HR crises ·        Create an internal training program that teaches your employees to how to use social media professionally. Dinner will be served from 5:30 to 6 p.m. and class will begin promptly at 6 p.m. Our class is a lively mix of discussions, presentations and short tutorials. A computer is not required for this class. At the start of class, attendees will receive a printed handout that follows the presentation. Afterwards, they will be emailed a PDF of the complete presentation. ...Read More